Why Website Design is Important To Your Brand’s Success
Congrats! You’ve just started a business and are wondering why it’s important to invest in getting an agency to design and develop your brand’s new website. You are definitely in the right place.
If you’re not new to business but have reviewed your website and it’s just not communicating what your brand stands for, then you too have come to the right place.
In this article, we give you two reasons why it is so important to invest in good website design that can communicate who you are as a brand and what value you offer. Ultimately, leading to more website traffic, and eventually, customer conversions.
Design vs. Credibility
When it comes to a potential customer assessing the quality of your brand, they will check out your website. If they find that your website has poor design they will associate it with the poor quality they will receive if they engage with your services. Although cliché, first impressions do go a long way.
A website is your brand’s storefront
Would you go into a brick and mortar store that has bare walls, empty coat-hangers, t-shirts piled up on the front table, with dust accumulating on the wooden floors? Well, you might do if they’ve got a big red sale sign, but I’m betting that you won’t stay for long.
The same principle applies to your website. 38% of traffic stop browsing your site if it unattractive.
OK - we get it. Design matters. But where to from here?
If you’re wanting to design your own website, but have no design experience, use one of these drag-and-drop CMS platforms such as, Squarespace, WIX, or Weebly where you can access ready-made templates that will have you rocking a website in less than a week.
But if you want to start from scratch so that every aspect of your website highlights your style and your brand, we recommend drawing inspiration from awwwards, a company that shares the best designed websites in the world. Here you’ll be able to read up on the latest trends in web design and incorporate these into your website.
If you’re ever lost and don’t know where to start, just ask yourself, what would my ideal customer be drawn to? It could be as simple as ‘does this colour reflect my brand?’.
And if you just want a skilled professional to design and develop your website for you, just click on the button below to get in touch with us. We’d love to help.
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